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Online Programs & Continuing Education

Are you ready to launch, revamp, or expand your hybrid or online academic program? Our Online Program Management team is here to provide comprehensive consulting services tailored for your academic unit's success. We focus on ensuring quality, sustainability, and best practices through strategic planning, resourceful partnerships, and innovative solutions.

How to Request a Consultation

  • Call the Center: Leave a voicemail at (517) 355-5482; we'll respond within 4 business hours (8am-5pm, M-F).
  • Contact a Staff Member: Email, direct message in Teams, or call directly.
  • Submit a General Inquiry Online: Click here to submit a general inquiry; expect a response within 2 business days.
  • Schedule an Individual Consultation Online: Use Microsoft Bookings with your MSU NetID for direct scheduling.

What We Offer

  • Strategic Planning & Market Analysis: Leverage market projections, enrollment prospects, and portfolio management to stay competitive. Includes guidance on curricular approvals, MSU’s Revenue-based Initiatives (RBI) models for program sustainability, and external partnership services.
  • Program & Business Development: Simplify the journey of launching new academic programs. Get assistance in managing startup costs, decision-making for program design and delivery options, vendor relations, and refining business processes.
  • Learning Experience Design: Create optimal online learning experiences tailored to individual assignments and entire curricula, ensuring a high-quality educational journey for students.
  • Marketing Strategies and Visibility: Implement targeted digital marketing strategies, including SEO, program visibility enhancement, audience engagement, and best practices for managing online student recruitment and retention.
  • Vendor & Partnership Management: Optimize strategic sourcing and manage relationships with external partners, including marketing agencies, educational platforms, and service providers. Collaborate with those partners to streamline processes and enhance faculty assistance.
  • Academic Lifelong Learning: Develop micro-credentials and continuing education programs to meet the needs of today's lifelong learners.
  • Consulting for Emerging & Redesigned Programs: Engage in early and mid-stage consulting to refine your program vision, facilitate internal approvals with MSU stakeholders, and navigate through financial planning, outreach, and general counsel considerations.
  • Professional Development for Online Educators: Participate in tailored workshops and access resources designed to empower educators in delivering effective online teaching experiences.

Available Services

Visit the links below to schedule these services on Microsoft Bookings:

  • Plan Your Online Programs

    Engage in strategic planning to ensure program sustainability, covering market feasibility studies, financial planning, and securing necessary approvals.

  • Market Your Online Programs

    Develop digital marketing strategies and recommendations for SEO, drip campaigns, and website optimization by utilizing available university resources.

  • Design Your Online Programs

    Create and structure tailored online learning experiences, encompassing individual assignments to whole curricula, tailored for online delivery.

  • Enhance Quality and Improvement for Online Courses

    Engage in the Quality Matters (QM) certification process, a nationally recognized, faculty-centered peer review designed to ensure the quality of your online courses and components.

  • Consult on Emerging Programs and Program Re-designs

    Receive early and mid-stage consulting to refine your program vision with an inquiry-based approach.

Contact us today to learn how we can support your program’s journey to success!