Digital Marketing Coordinator
Kaitlyn Peterson (she/her) is a Digital Marketing Coordinator on the Online Program Management team at MSU’s Center for Teaching and Learning Innovation. Her role is to help academic staff build awareness and drive lead acquisition, applications, and enrollments of high-quality students for the online and hybrid programs. This includes executing digital marketing tactics like social media, paid/organic advertising, CRM management, and promotion/management of online.msu.edu.
She is the point person for researching and implementing the overall marketing plan and central Martech investments to the large network of online and hybrid program communicators. Kaitlyn earned her bachelor’s degree from Calvin University in Organizational Communication. Her previous work experience is in the corporate and agency marketing world across multiple industries and international markets. Kaitlyn is a mid-Michigan native and currently lives just outside of campus with her partner, Nick, and their Corgi, (Pepper)oncini.
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- Online Programs: Marketing
- Online Programs: Marketing Strategy Implementation